Editorials

by Rajen Kumar

APEDA Rendering Lip Service

For over four years now, we have been making relentless efforts to fill information deficit that painfully exists in the country's Micro, Small and Medium Sector. Encouragingly enough,...

Special Reports

Feb 2012

Streamlining Crowd's Vitality

The economic uncertainty around the world may have been the cause of many a setback but it has also created opportunities for innovation and prompted people to “really”...

Book Review

Feb, 2012

The TCS Decoded: Book Review: Non-Fiction/ Memoir

Book Review: Non-Fiction/ Memoir The TCS Story by S. Ramadorai, Penguin/2011, 287 pp; Rs. 699 (Hardback) The humble admittance of S. Ramadorai for being less expressive and an unplanned writer augurs well. Like an efficient professional and unintended writer, he keeps progressing with neutrality in the initial pages of his autobiography, The TCS Story. Henceforth, the narration drives in rhythm once the TCS story enters in his present cognition. When someone's occupation started routing the fore, things take place in different resolution. The author is himself one of the catalysts of India's new economy and could easily relate his own progress across the ladder with the changing developmental landscape of this nation. His rise or TATA's rise simply reminds the progress, India has made over the years. But neither this book, nor any other inserted views from outside would falsify, that the progress of nation is below the potential? TATA is a big brand or even more than only a brand tag, it's the height of India's entrepreneurial drive. India's largest business conglomerates' suo moto, “leadership with trust” is justified throughout its long existence in the diverse domains. The nationalist legacy of the two great business leaders, Jamshetjee Tata and J.R.D Tata's has still not come to a halt in the TATA group. Much before the philanthropy stuck western world, first as fashion and later as profitable holy business, founder of TATA used to return the two third of his earnings to the nation. Number of the institutions made by TATA i.e. TIFR, TISS, IISc or the city of Jamshedpur simply reminds the essentiality and scope of sustainable business in longer course. Mr. Ramadorai, as the founding member of TCS has lived those ideals and that's easily evident through his honest conviction in writing and undoubtedly through his professional ethics, which have been shaping this company very well in decades.

Jan, 2012

The War of Water: Water - Asia's New Battleground by Brahma Chellaney

Water in field of serious diplomacy is a new arrival. As part of many international disputes, including west Asia, water holds an inescapable centrality. Though in proper intellectual debates, mostly the concerned issues have been harshly marginalized. Brahma Chellaney, a strategist of repute with deep concern for flawed water management has come out with a very sensible work. He has succeeded in presenting the centre as China and periphery as south Asian nations while leading the debate on water issues that largely shapes the international relations of these participants.

Lost American dreams! That Used To Be Us: What Went Wrong With America - And How It Can Come Back (Hardback)

World is still not noticing the fading shine of U.S, this is being realised and expressed only through the growing anxiety of insecure future among the masses and policy makers of U.S. In its idea and shape, this book seems a prolonging exercise of similar mental state, in which Barack Obama saw Bangalore as “buffalo” and Indian youth amazingly competitive over the lazy generation of his own country. He feared, new generation lacks the very strong “U.S exceptionalism” that once made this nation a dreaming land full with unprecedented potential. In the last six years, since Thomas Friedman had written the bestselling book “The world is flat”, one and half recession (one complete, other is in progress…) and two ultra damaging wars has badly trembled the strong core of nation-materialism. If co-author, Michael Mandelbaum is a man with academic temperament, Friedman stands opposite with his natural flamboyance that has been shaping over the years his hyperbole views in New York Times columns. Though, as a sensitive man, he could sense the shrinking confidence of his countryman for plethora of innovation which is good for nothing and is in process to endanger the leadership edge of U.S at major global platform. So, the book looks over the issues of concern without falling in the trap of popular sensationalism which earlier was the case with Friedman. Honest revelations of ground realities are the basic things that readers would enjoy throughout the book but only with patient mind and their own labour in decoding casual intents of the authors!

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The Last Word

Rest in Peace, Ashwin !

What has happened Rajen, you haven't replied to my email I sent some time back?”. It was a frantic call from Ashwin Merchant November last as if something was amiss in his scheme of things. I...

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