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Jan 2012

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Features

Video Conferencing for SMEs Most Viable

SME WORLD Bureau
Aug 2010

In this competitive environment, it has become imperative for small and medium businesses to seize every opportunity to respond to global demands, fortify relationships with customers and maintain financial control. Visual Communications is the technology the SMEs need to use to reach the next level of growth. Polycom's wide range of visual solutions help these companies in increasing their productivity, make better, faster decisions and also protects their investments.

Polycom, Inc. (NASDAQ: PLCM) is the global leader in telepresence, video, and voice solutions and a visionary in communications that empower people to connect and collaborate everywhere.

Polycom provides the most life-like experience for communication and remote meetings from anywhere to anywhere, instantly. Today, Polycom is the sole provider of integrated, end-to-end unified collaboration solutions that help organizations meet both productivity and cost containment challenges.

As the market leader in unified collaboration solutions, Polycom leverages the growing organizational demand for collaboration. Polycom has over 600 patents either issued or pending approval and over 15 million lines of active code across product portfolio. Recently Polycom raised the bar yet again, by becoming the only provider of the ultimate high definition solution, Polycom UltimateHD™ technology.

SME WORLD had an interaction with Neeraj Gill recently.

Q.Video Conferencing is a new concept as far as SMEs in India are concerned. What potential do you see or foresee in the sector?

A. Today's enterprises are looking for leading edge technology, flexible conferences, flexible deployment, common management suites, highly scalable solutions, secure VoIP conferencing, embedded multipoint options and more video conferencing solutions.

However, the adoption of these technologies isn't limited to large MNCs only; we have witnessed a considerable amount of adoption of visual communication solutions in the SME sector as well. Small and medium sized businesses prefer to deploy technological solutions that have a direct impact on their profitability margins by delivering better price-performance advantage and also help these organisations in boosting their productivity.

Simultaneously, it is imperative for SMBs to seize every opportunity to respond to global demands, fortify relationships with customers, and maintain financial control. The key benefit of a video conferencing solution is that it can be compared to a face-to-face meeting, thereby making it more impact.

One of the best case examples of SMB adoption of video collaboration would be Reliance Web Worlds, which offer Video Conferencing facilities across 241 locations in India. Having witnessed strong ROI from such meetings in public rooms, we see the SMB segment increasing in-house video conferencing facilities as an extension to public rooms.

We foresee the consistent demand for new and innovative forms of visual communications driving mainstream adoption and making it a central element of our personal and professional lives. The need for collaboration today is higher than ever.

Q.Which are the customer verticals which have been the dominant adoptors of VC?

A. As businesses are growing at a tremendous speed, Polycom believes that every sector can benefit from innovations in the technology space. The growing emphasis on optimization of resources coupled with the advancement in technologies has led organizations around the globe to take up video conferencing as a preferred medium to stay connected.

Some of the major verticals using video conferencing include:

Government Sector - The government sector worldwide, and in India, is a leader in the deployment of innovative visual communication solutions. Polycom's voice, video and telepresence solutions enable public sector teams to work faster and smarter through instant, simple face-to-face communication with colleagues or citizens, wherever they may be located.

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1 Comments >>

Kevrel

12 Sep 2011 (20:52:54)

You got to push it-this esenstial info that is!

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