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by Rajen Kumar
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Running a magazine concentrating on issues of small and medium enterprises and managing with limited resources is a like living life on the edge. In this rush of meeting deadlines,...
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Apr 2012EMRC, Brussels Associates with SME WORLD as its New Media Partner
EMRC has promoted business partnerships with the developing world and has organised dozens of business forums in key decision-making cities, such as Amsterdam, Rome,...
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Features
Stag International: Celebrating India's Sports Journey
May 2011
There are many others who, by dint of hard work and perseverance, have touched dizzy heights and shine as finest examples to claim their place high up on the world map of successful businesses. Stag International is one such enterprise which covered a long journey of successful entrepreneurship starting way back about nine decades ago. They started with the manufacturing of table tennis tables and have since turned the tables in their favour. Their portfolio today is enviable and includes a large of sports infrastructure and in the process have been able to bring home many awards and citations for their achievements.
Sporting Legacy
Stag international is an influential and intimately involved company in shaping Indian sports industry. Initiating breakthrough technologies, Stag International has produced legendary classics and earned world-wide legitimacy in defining sports. Founded in 1922, by a visionary, Lala Arjan Das Kohli, Stag International has escalated to grow immensely with the dedication carried forward by his son Tilak Raj Kohli and grandsons Rakesh Kohli, Vivek Kohli and extended to the fourth generation represented by Pranav Kohli. Stag International today thrives in resonating its sporting legacy by spreading its wings across 152 countries.
Advocating the vision, 'Sports with a Spirit,' Stag International has ventured with a commitment to product leadership, with the manufacturing of Table Tennis Equipment that commenced in the mid 80s. Today the manufacturing facility spans across 100,000 sq. feet area encompassing a product range which extends from Table Tennis to Netball and Basketball, from Fitness equipment to Tchoukball, from Sports Mats for Judo, Gymnastics, Wrestling to Landing Mats for High Jump and Pole Vault, from Gymnastics equipment to Ballon Poire and much more.
By dedicating more people and resources to make sure that the products feel great and perform safely, Stag International has employed over 300 committed workers to work beyond their capacities throughout the year to meet stringent quality control and timely schedules. Such an endeavour equivocally reverberate their motto, “We do not sell products; we sell satisfaction”.
India's Sport Export Major
Among the top 10 Exporters of Sports Goods from India, Stag International's business is estimated at $10-12 million, with domestic and exports contributing to 50 per cent each. Its export journey began in the year 1994, while participating at ISPO- World's largest sports goods event held annually at Munich. There is a 20% CAGR from 2001 onwards. Similar growth is also seen in the domestic market in the last decade as market reached via 300+ retailers across India. Today Stag International has a market share of more than 50% in the domestic table tennis market, and sponsors 23 states in India and 42 countries around the world.

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