Editorials
by Rajen Kumar
No Escaping Social Media
Running a magazine concentrating on issues of small and medium enterprises and managing with limited resources is a like living life on the edge. In this rush of meeting deadlines,...
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Special Reports
Apr 2012EMRC, Brussels Associates with SME WORLD as its New Media Partner
EMRC has promoted business partnerships with the developing world and has organised dozens of business forums in key decision-making cities, such as Amsterdam, Rome,...
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Features
Roadmap ahead ……to be the Best SME of the Year
Mar 2011
Be One of Them
As a CEO, you need to be a thinker and a strategist, with your feet on the ground and your mind reaching for the sky. Your effectiveness as a CEO, however, will depend upon your ability to identify and understand the ground realities of your business.
If you were asked, as the CEO of a SME, to identify the one ground reality, the single issue by which your company may grow or fall, you will probably pick staff retention as that issue. Since a SME is not typically a big brand, employees tend to jump ship into a branded organization at the very first instance.

So how can you handle this ground reality? The answer is: By being ONE of THEM. History has proved over and over again that the most effective leaders were those who intermingled well with their teams.
CEOs can broadly be classified into two types. One, where the CEO leads by remote control: s/he is confined mostly to his /her room including conducting meetings there, and generally prefers to interact only with his/her direct reports. The other type of CEO moves out of his/her office, and interacts with people across the organization at all levels. Each approach has its pros and cons and as CEO you would know which approach works best for you.
However, I would suggest that if you are heading a SME, it would be worth your while to follow the latter approach.

Our Achievements
- Winner of appreciation award for promoting SMEs in India.
- 1st ever Indian magazine to penetrate tier II, III cities & the rural belt.
- Industry Partnerships include CII, FICCI, ASSOCHAM, PHDCC, AIMA, ITPO, SME Network, Federation of Indian Micro Small Enterprises (FISME)
- Official Magazine Partners for several national & international MSME events.
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The Last Word
More Learned than Educated, You were!
I was speechless. Rather hesitatingly I asked him, “So, what have you decided, Sominder ?” His reply was curt and candid, “I have told the doctors that I don’t want to live life as dumb. Only...
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