Editorials
by Rajen Kumar
No Escaping Social Media
Running a magazine concentrating on issues of small and medium enterprises and managing with limited resources is a like living life on the edge. In this rush of meeting deadlines,...
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Special Reports
Apr 2012EMRC, Brussels Associates with SME WORLD as its New Media Partner
EMRC has promoted business partnerships with the developing world and has organised dozens of business forums in key decision-making cities, such as Amsterdam, Rome,...
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First Person Singluar
A Fairy Tale 27-Storey Tower
Jul 2010
Nita Ambani was no ordinary tourist. She is married to Mukesh Ambani, head of Mumbai, India’s petrochemical giant Reliance Industries, and the 5th richest man in the world. (Lakshmi Mittal, ranked 4th, an Indian resides in London.)
( Forbes had estimated Ambani's net worth at more than $43 billion. Reliance Industries was founded by Mukesh's father, Dhirubhai Ambani, in 1966, and is India's most valuable firm by market capitalization. The couple, with their three children, lived in an imposing 22-storey Mumbai skyscraper. )

Like many rich with means, the Ambanis too wanted a made to order home. They consulted the architecture firms Perkins + Will and Hirsch Bedner Associates - the designers of the Mandarin Oriental - based in Dallas and Los Angeles. The brief was to draw up the world's largest and most expensive home: A 27-storey skyscraper in downtown Mumbai. It was to cost nearly $2 billion, according to Thomas Johnson, director of marketing at Hirsch Bedner Associates. The architects and designers were asked to go ahead. They altered floor plans, design elements and concepts as the building was re-bricked.
Comparisons were made. A remotely comparable high-rise property in the market was the $70 million triplex penthouse at the Pierre Hotel in New York, designed to resemble a French chateau, and climbing 525 feet in the air. When the Ambani residence was finished in January 2009, it was 550 feet high with 400,000 square feet of interior space.
The Ambani home cost more had a hotel or high-rise of similar size because of its custom measurements and fittings. ( A hotel or a condominium has a common layout, replicated on every floor, and uses the same materials throughout such as door handles, floors, lamps and window treatments.
The Ambani home, called Antilla, differed. No two floors are alike in either plans or materials used. At the request of Mrs Nita Ambani, say the designers, if a metal, wood or crystal was a part of the 9th-floor design, it shouldn't be used on the 11th floor ? The idea was to blend styles and architectural elements with spaces, a feel of consistency, but without repetition.
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The Last Word
More Learned than Educated, You were!
I was speechless. Rather hesitatingly I asked him, “So, what have you decided, Sominder ?” His reply was curt and candid, “I have told the doctors that I don’t want to live life as dumb. Only...
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