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Focus

THE MAKING OF GRASSROOT ENTREPRENEURS

Rasika Gokhale Athawale
Mar 2009

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Blessed with the deftness of an artist and an innate aesthetic sense, Netravathi had garnered many prizes in drawing competitions during childhood. Despite such endowments, her life remained limited to household chores after marriage. The artist in her was trying to seek expression; the chances of giving a free rein to her creativity seemed bleak. One day she stumbled upon an advertisement in a local newspaper, and little did she foresee how her life would be transformed thereafter.

Netravathi was not only released from the fetters of a life confined to the household, she was trained to be a beautician, and taught the skills needed to be an entrepreneur. With dogged determination, she could open a beauty parlour and establish herself as an entrepreneur, thus, earning a respectable livelihood and supporting her family.

RUDSETI made all the difference in her life. The Rural Development and Self-Employment Training Institute with its self-employment training programmes imparts requisite knowledge regarding numerous relevant fields.

The Institute, started under the exemplary leadership and guidance of Dr. D. Veerendra Heggade, twenty six years ago, has made a conspicuous difference in the sphere of rural entrepreneurship development.

RUDSETI's steadfast commitments towards training unemployed youth as well as raising them to a level where they can earn a decent income and share the benefits of economic progress are commendable.

The Institute has; so far, trained more than two lakh unemployed young people across the country and has established a wide network of 23 institutes spread across 14 states. Netravathi, benefited by the endeavours undertook by RUDSETI, is amongst thousands who have made their lives meaningful and worthy.

If one chronicles the journey of RUDSETI one finds how starting on an experimental basis in 1982 with the joint efforts of SDME Trust, Canara Bank and Syndicate Bank it has grown by leaps and bounds and made a considerable difference in rural development.

The visit of ministers, senior government officials, IAS officers, NGOs, economists, journalists, foreign delegates, and bankers from nationalized banks, RBI, SIDBI as well as NABARD to various units of RUDSETI has made a substantial difference in the field of rural entrepreneurship across the country. The apt methodology and successful results of RUDSETI have motivated banks, NGOs and the government to advocate as well as replicate the model of RUDSETI in different corners of the country.

RUDSETI has been lauded as a model worth emulating for training unemployed youth as well as for rural entrepreneurship development in various developing countries where unemployment is a serious national problem.

The institute aims to perform the functions of identifying, orienting, motivating, training and assisting young people in rural areas for taking up self-employment ventures as an alternative career; of training the unemployed youth to take up wage employment as a source of livelihood; of taking up research and development activities in entrepreneurship and rural development; of training village level workers to work in rural development; and also of providing counselling and project consultancy.

The sponsors include Sri Dharmasthala Manjunatheshwara Educational Trust, Syndicate Bank, Canara Bank, SARD Foundation, and CBCRD Trust; they have been committed to the cause of the unemployed youth.

The selection of candidates is free from bias or prejudice. Irrespective of one's caste, creed, religion, gender and economic status one can receive training at RUDSETI. Any unemployed young person having the ability or aptitude to take up self-employment or wage employment and possessing some basic knowledge relating to the particular field would qualify to undergo training.

In order to tap the immense potential of the youth, they offer more than 50 types of EDPs (Entrepreneurship Development Programmes) in various avenues, thereby, transforming the youth into productive assets. Organizing profitable micro-enterprises can help make the most of different promising avenues.

The programmes are of a short duration ranging from one to six weeks. The programme structure comprises EDPs for first generation entrepreneurs, programmes for the established entrepreneurs, rural development and HRD programmes as well as technology transfer programmes.

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