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by Rajen Kumar

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Running a magazine concentrating on issues of small and medium enterprises and managing with limited resources is a like living life on the edge. In this rush of meeting deadlines,...

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Apr 2012

EMRC, Brussels Associates with SME WORLD as its New Media Partner

EMRC has promoted business partnerships with the developing world and has organised dozens of business forums in key decision-making cities, such as Amsterdam, Rome,...

Focus

Mentoring Micro Entrepreneurs: The Second Gear MBA for Non MBAs at Very Affordable Cost

SME WORLD Bureau
Jan 2011

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Micro entrepreneurs are often found to be small in all aspects expect their dreams of not to remain micro always. They posses innovative ideas and the will to visualize them but more often than not fail to understand the advantages of the uniqueness of their innovative ideas. They don't know how to translate their dreams into working realities.

This is a common issue facing most micro entrepreneurs. Often micro entrepreneurs have micro views about the growth. Not just the simple growth but also the scalable, sustainable and profitable growth of their venture. What is organic growth and what is inorganic growth? These are the areas where micro entrepreneurs have micro approaches which prove stumbling blocks for moving to the next level.

Micro Approach

Before understanding the solutions we need to understand the situation of most of the micro entrepreneurs in India. Typically the micro enterprises are established and operated by one or two professionals with the desire to become first generation entrepreneur. Except some of the cases of the enterprises being established and run the highly educated and experienced professionals, most of the micro enterprises are not run with sufficient professionalism and expertise. It doesn't mean that majority of the first generation entrepreneurs don't have enough expertise and caliber to run their enterprise. But it means, they, in most of the cases and occasions, don't follow the professional approach or don't give professional treatment to the task or issue.

There could be many reasons behind such a situation of the micro enterprises. Majority of them are related to persisting unawareness about the professional treatments to the tasks and management. For example, how to define the growth for their organization, how to scale it, how to ensure sustainable and profitable growth, what is SWOT analysis, uniqueness of their idea, strategies for marketing, finance, HR, publicity, etc.

Mentoring to Micro Entrepreneurs

Then question arises how these micro entrepreneurs can get mentoring to be skilled enough to run their enterprises as professionally as their large counterparts. How these entrepreneurs can afford the cost for such mentoring? Are they primarily able to understand the typical and tough management sutras?

All these problems can be resolved be resolved with 'The Second Gear MBA for Non MBA's mentoring module -1BG', an innovative course that endevours to train the micro entrepreneurs to run their enterprise up to the assurance of the sustainable and profitable growth.

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1 Comments >>

somesh

12 Nov 2011 (00:05:39)

Hi Team, I am looking for guidence for operting business by my dad.he needs knowledge about how to handle business.i heard that you have povided help and they had success stories.

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