Twelve months can sometimes seem so far apart! This time last year we were in the middle of what was being feared as the most devastating global recession since the great depression.
Some of the most respected names sank into oblivion, institutional frameworks exposed their own gaping inadequacies and millions were rendered without job and hope. India too saw its share of sorrow as many export-oriented enterprises, travel, tourism and hospitality companies, real estate and construction businesses and indeed many other sectors faced a virtual shutdown and thousands of employees lost their jobs. A wise leadership, strong institutional framework, large domestic market and various other factors somewhat softened the blow for us – but that is another matter for another forum.
Back on Track
This year brings quite a different, indeed opposite message! Industrial production is back on rail, projects on hold are being renewed and employment is back on track. A remarkable change indeed! But are there any lessons to be drawn from the year of adversity for those affected most by the downturn - both employers and employees? The cuts in jobs, bonuses, even salaries, hiring freezes and various other belt tightening measures were not a new phenomenon; nor can these be wished away for all time to come. In this light it appears to be wise to analyse such a scenario and summarise the possible learning in order that we are better equipped to deal with such eventualities in future.
Employment Stability
From the employees' perspective, the most important learning appears to be stability in employment. Those who remained engaged with and committed to their employers over longer periods of time had far better odds in favour of their retention during the crisis. Old fashioned “loyalty” saw itself being rewarded against the more fashionable “mercenary” employment which makes employees jump from one employment to another for merely pecuniary advantage or the more elusive “better prospects”!
Crises breed insecurities all round and employers are no exceptions. Most among them feel secure in the company of their older employees who have been tried and tested for their personal qualities as well as for their professional skills, through the thick and thin of the enterprise's journey over the years. Such employees have the advantages of knowing their company's products, markets and customers well; more importantly, they have the unbeatable advantages of having shared their company's vision and mission over the years and internalizing its values and culture and eventually adding to their own goodwill.
Their responses to the crisis are therefore instinctively aligned with those of the employer, doubly sealed with an invisible bond and covenant between them to face the crisis together and see “our very own” enterprise through it successfully. Integrity, sincerity, patience, perseverance, team spirit, camaraderie, adaptability, flexibility, maturity and understanding would be the usual hallmark of such employees. The learning for employers too may well be that it would be wise to nurture employees who choose to make a career with the company over longer periods of time and provide all avenues and opportunities to such employees to grow and prosper with it rather than adopt the short term “hire and fire” approach which will only promote a mercenary culture over the years.
Stability in Employment
The cost advantage of a stable workforce also strengthens the desirability of such an approach. In the larger social context, stability in employment adds manifolds to the interests of business and industry by minimizing stress and unrest and insecurities in society which in turn reflects positively upon the consumer and the market. All the stakeholders in a growing economy which aspires to become a global power of tomorrow need to play their roles in encouraging a stable and secure social environment so that targeted progress is made without avoidable obstacles obstructing the chosen path and pace of growth.
Employees who invested regularly in continuously upgrading their knowledge, skills and competence witness themselves becoming useful in more and different ways than the formal role demanded of them; those who did not, felt marginalised. Crises demand unconventional solutions and ingenious options. These need the ability for lateral thinking, holistic conceptualization, quick, out of the box solutions, pragmatic and cost effective application, all of which are better realized by those employees who have invested in their own learning and development through various means over the years, to equip themselves for new challenges that keep emerging in a fast moving and even faster changing environment. Inexpensive technological tools, simpler internal processes, efficient external partners and extremely close relations with customers are among the many critical advantages that came from “knowledgeable” employees. More importantly, such employees brought a sense of purpose and direction for the larger sections of employees, effectively donning the role of the steady hands that would steer the enterprise safely through the crisis, thereby instilling a sense of security and confidence across the organization, all of which is so essential in any crisis situation.
Employees – Critical Resources
An open mind, a healthy sense of curiosity, willingness to experiment and receive criticism as healthy feedback, and continuous learning and development would be the usual hallmark of such employees. Employers have a critical role in encouraging learning and development amongst their employees as much in their own interest as in that of the employees. Given the twin reality of increasing globalization and fast changing technologies, knowledge workers are no longer a luxury or show pieces for sundry awards; indeed they are now the most critical resources and partners in a company's growth and prosperity and employers should embrace this responsibility with as much zeal for their company' prosperity as for the nation's march towards global eminence.
Crises often have an uncanny knack of bringing out the best and the worst in an individual. The personal values and ethical standards of individuals which are often lost or taken for granted or even overlooked in some cases, stand out as important criteria for evaluating employees in a crisis. Those who have worked well consistently over longer periods of time without making exorbitant claims upon the organization, are seen in an altogether new and favourable light. Offensive flamboyance, politicking, creating disparate power centres, claiming success on the failures of others rather than on the strength of ones own contributions, spending beyond entitlements and breaching company policies, making regular demands for higher remuneration / upgradation, are some of the many negative aspects which stand out for “zero tolerance” during crises, although these may well have been overlooked or even indulged somewhat in happier times.
Promoting Positive Values
Employees who have worked with dedication, shouldered responsibilities, trained and developed their team members, promoted healthy relations amongst various functions and departments, respected company norms and standards, conformed to its policies and practices are seen as the most valuable assets in a crisis. Such employees are often looked up to for leading the company out of the crisis and enjoy the full support of both management and employees in crisis and adversity. Here again, employers have a critical stake in promoting strong positive values in their companies. Apart from mitigating the risks that may accompany a loosely defined and leniently enforced value system, a culture that respects and promotes strong positive values adds immensely to the company's image and equity amongst all stakeholders as well as in the larger context of society, polity and global business environment.
Mutually Rewarding Partnerships
Stability in employment rather than a mercenary quest for better opportunities, continuous learning and development to widen awareness and deepen knowledge, good character and ethical values that inspire trust and confidence are perhaps the most critical attributes that go a long way in helping employees to build their equity with employers and become valuable partners in growth. In their own interests, employers have an equal or perhaps larger responsibility in promoting these in their companies.
Such partnerships are most sustaining and mutually rewarding and go a long way in building an enviable organization. Individuals with such qualities also prove to be ideal citizens and role models for the community outside their work space as well and may well prove to be better parents and examples for those younger to themselves. Employers with such characteristics will ensure lasting support and cooperation from their employees and the admiration and goodwill of society, polity and global business ecosystem all of which will help sustain their strength and advantages as they rise to global dimensions.
The author specialises in Human Resources with focus on performance management, organisation restructuring and HR strategy. He has worked across industry sectors like manufacturing, mining, consumer durables, hospitality, travel & tourism. He is also advisor-consultant with a host of organisations and SME units.