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Harness the Power of Digital Media

SME WORLD Bureau
Oct 2010

Over 200 delegates comprising about 60 C Leval executives and over 120 middle-level management executives from Media, marketing and technology domains attended the Digital Media Conclave in Mumbai recently.

The conference was presented by CellStrat Executive Forum and SME WORLD was the official Magazine Partner.

Representatives from various industry verticals such as Media/Ad/Marketing Agencies, Digital/Technology Firms, Consumer Products, Consulting, Wireless/Telecom, Financial, Educational, FMCG, Entertainment and Television and many others participated in the conference.

Vishal Singhal, CMO, CellStrat, opened the conference with an introduction to the Digital Media sector. He spoke about the rising influence of digital media in today's world and set the tone for the conference.

Increasing Influence

Delivering the keynote address Mahesh Murthy, Founder-Pinstorm and Managing Partner-Seedfund stressed upon the fact that digital is the new media, marketing and entertainment channel. He drew the audience's attention towards the increasing influence of digital media in today's world.

A lively panel discussion followed which was participated by Muralikrishnan B, Director-Marketing & Product Management, eBay India. Mahesh Narayanan, Country Manager-Business Development, Google, Ashok Lalla, President-Digital, Euro RSCG, Lalit Bhagia, Vice President & Head–Digital (Internet & Mobile), Star TV. The discussion was moderated by Harish Gandhi, Executive Director, Canaan Partners.

The discussion drew attention towards the massive adoption of Digital Media which is beginning to happen. Gandhi stressed upon the importance of the digital media marketing for promotion of firms.

Lalit Bhagia stressed on the measurability of the social and digital media campaigns that companies launch and the need to measure them with respect to the revenues generated. He also provided examples of the digital and social media campaigns that Star TV has launched. He acknowledged that the greatest challenge that lies in front of the companies aiming to go the digital media way is bandwidth.

Mahesh Narayanan gave specific examples from his firm to stress on the importance of digital/social media campaigns for today's marketing manager. Muralikrishnan interestingly challenged the act of measuring the RoI on social media marketing campaigns and termed it as a “curse”. He stressed upon the fact that social media campaigns are not mature enough to be evaluated against matrices like ROI.

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