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Kaspersky AV's battle against Malware - Pro Pocket Anti-Virus

SME WORLD Bureau
May 2010

The world of the viruses is here to stay, nay, stronger. Piracy has become a dreaded word for the techies everywhere. With the sharp upsurge of the Indian dominance across the world, the IT companies are severely hammered with the pirated versions of software and system solutions. Despite expanding phenomenon of intellectual property rights and its tools like patent, copyright, etc. IT industry finds itself trapped in net of 'pirates' or better say spiders.

Pirated versions of software are easily available in Indian IT markets and the story is not different for anti viruses too. Getting fake versions of popular anti viruses is not an uphill task, the attraction being cheaper prices. As a result, the original anti-virus makers have to suffer heavy revenue losses.

Enormous Indian Market

Eyeing on the enormous potential that Indian market offers, Kaspersky Lab, a leading European developer of secure content management solutions, announced the launch of Kaspersky Anti-Virus 2010 'which is pocket-friendly.' “We have launched this anti-virus on very cheaper price of Rs. 449/- as price competitiveness is the main factor in India to sustain in the long term. Often fake versions of the popular anti-viruses are available in the market on Rs.100 to Rs.200 price range. When any original anti-virus will be available on such a nominal prices, why would the users prefer to go for the fake versions. Here our anti-virus can get excellent popularity among Indians,” said Jagannath Patnaik, Director Channel Sales - Kaspersky Lab India told reporters in New Delhi recently.

The Backbone of PC

Highlighting its features he said, “The number of internet users in India is rising rapidly and everyone wants to ensure safety from viruses, spywares, spams, etc. for his PC or mobile. Our newly launched anti-virus is very easy to install and use and needs little understanding and intricacies of the anti-virus IT-expert. Kaspersky Anti-Virus 2010 is bound to be the backbone of your PC's security system, offering real-time automated protection from a range of IT threats. The Product will ensure Real-time scanning of files, web pages and e-messages, Basic identity theft protection, color-coding of links to unsafe websites, disabling of links to malicious websites, blocking of suspicious programs based on their behavior, protection from hijacking of your PC, self-protection from malware & regular and emergency updates for always-on protection.”

Patnaik told SME WORLD about their marketing strategies to penetrate into Tier-II and Tier-III cities besides the metros. “We have tie-ups with effective distributors to penetrate into the Indian markets and they have vibrant network almost in all Indian markets including the smaller towns. We hope we would ensure huge presence among Indian users too.”

Burgeoning Indian IT

Analysing the strategy for India and type of anti-virus in demand in Indian markets, Maxim Mitrokhin, Director Operations - Kaspersky Lab APAC region said, “We are in India due to two valuable reasons, one, rising number of internet users and second burgeoning IT market in India. Our anti-virus provides complete protection for your PCs with its advanced and refreshing features like updating on hourly basis. In India there are 12.3 million home computer users which is 1.1 per cent of the total population. Approx. 8.1 millions have internet connections and 5.1 million organizations have 1-9 employees. It means in India there is huge market for single-user, two-users and three users rather than multiple-users one.”

Kaspersky entered the Indian market with their high-end Internet Security product about four years ago. The number of our product users stood 1.2 million in 2009 and the number if expected to more than double this year. “We have set our target to secure our presence among 8 million users by 2011,” Maxim said.

Kaspersky Lab, headquartered in Hong Kong for South East Asia operations, has its head office in Hyderabad for Indian operations. “We plan to open up our offices at Mumbai and Delhi soon. We also have plans to set up a full-fledged customer support call centre In India to give our users the best support and take full advantage of our products,” informed Maxim.

Theft Protection

Explaining the features of Kaspersky Anti-Virus 2010, Maxim said “it offers a number of new and improved features together with unique protection technologies to address the latest online threats, keeping your PC running smoothly and customize protection according to your activities; such as - Kaspersky Toolbar for Internet browsers to warn you about infected or unsafe websites, Basic identity theft protection, including improved secure Virtual Keyboard, Urgent Detection System to stop fast emerging threats & Next generation proactive protection from zero-day attacks and unknown threats. There is a special game mode to suspend alerts, updates and scans while you play.”

Replying to a question of SME WORLD related a common belief that viruses are developed by the people who make anti-virus, Maxim said that these were wrong assumptions and were not true.

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