Editorials

by Rajen Kumar

No Escaping Social Media

Running a magazine concentrating on issues of small and medium enterprises and managing with limited resources is a like living life on the edge. In this rush of meeting deadlines,...

Special Reports

Apr 2012

EMRC, Brussels Associates with SME WORLD as its New Media Partner

EMRC has promoted business partnerships with the developing world and has organised dozens of business forums in key decision-making cities, such as Amsterdam, Rome,...

Health & Wellness

We Want Diagnostics Science to Reach Everyone’s Doorstep in India: Diagno-Lady Ameera Shah

Rishi Sonwal
Jan 2011

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In the fast changing ecosystem, almost everything is becoming costlier and beyond the reach of those in the average income bracket group. Be it quality food or quality health to live with, life for the common man is becoming tough by the day. Virtually no aspect of our life is untouched by the inflationary economic conditions. Living a healthy and disease-free life has become a luxury for most.

The rat race for earning more and more has taken its toll on health and a joyful living. The need for an immediate situation has become imperative. More often than not, people forget to assess the requirement of their body. The symptoms of impending disease go unnoticed until it becomes too late.

All the earnings are exhausted in meeting the material necessities of life ignoring the necessities of a healthy living. With each passing day, the gradual decrease in the efficiency of body leaves most of us with lesser zest for working. Little or no time is virtually invested in keeping our body in good shape.

The silver lining is that awareness towards health in at least metros is increasing. More and more people are now flocking to diagnostic centres for regular health check-ups. People are becoming conscious of keeping good health. Professionals working for the corporate are regularly subjected to health check-ups resulting in lot of preventing measures for any impending disease.

However, this trend is yet to reach in Tier-II, Tier-III cities, small towns and rural areas where awareness towards health is minimal. Various government bodies and NGOs are engaged in improving the awareness level of people living in smaller townships.

Some of private companies especially who are engaged in the health business are striving to increase the health awareness among the common man not only in metro cities but in the Tier-II, Tier-III and smaller towns. Metropolis Healthcare Ltd, a multinational chain of diagnostic centers, is one such business house which is relentlessly engaged in bringing health awareness amongst the common man. Metropolis aims to reach every corner of the country with its message of keeping good health by affording them to regular health check-ups.

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