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by Rajen Kumar

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Running a magazine concentrating on issues of small and medium enterprises and managing with limited resources is a like living life on the edge. In this rush of meeting deadlines,...

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Apr 2012

EMRC, Brussels Associates with SME WORLD as its New Media Partner

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Blending Quality with High-end Technology

SME WORLD Bureau
Aug 2010

Amidst of the outflow of new mobiles, AirNet Mobile, one of India's youngest and fastest growing mobile handset companies, has launched its dual sim phone AN 90. The company claims the new launch to be next generation handset which is technologically advanced and cost effective.

Airnet is a mobile phone brand introduced by “Vee Ess Sales Pvt. Ltd.” The company began its journey in 1999 as a well established industrial house in the consumer electronics & electrical field with products like CTVs, LCD TVs, DVD players, home theater systems, antenna systems etc.

The company envisions being one of the premier brands of telecom and customer electronics products in India by focusing on value for money preposition to its customers and channel partners. Through its unique features, benefits and affordability, the company aims to carve a unique niche for itself by focusing on innovations in every field.

On the newly launched Airnet AN90, Raj. K. Tarani, Managing Director, AirNet Mobile said, “We at AirNet Mobile strive to provide only the best to our customers and believe in customizing our products around their requirements. With AirNet AN 90, we have tried to move ahead with a new design to meet the increasing demands of our valuable consumers. We have blended quality with high end technology at the most reasonable price.”

SME WOLRD spoke to Tarani recently.

What catalyses Vee Ess to foray into mobile markets?

Majority of the Indian population lives in rural or semi-urban areas where resources are limited. People are in low-income group and they don't think about a mobile with high-end features. But they have willingness to have mobile with maximum features. Further, India still has a mobile density of below 50 per cent level, where as in developed economies it is at saturation level. In order to capture this huge opportunity as also to cater to this need of the sector, Vee Ess decided to enter into the mobile market.

What sest apart Airnet AN 90 from other mobile phones?

Long life battery of 2600 mAh with a back-up of 60 days is the unique feature of Airnet AN 90 which sets it apart from other mobile phones. In addition, the phone is equipped with two cameras, a very sensitive and large touch screen, and it is a complete multi-media phone, thus making it a very prized catch for not only a long user but also feature cautious upcountry consumer.

What assures the quality of AN 90 along with the vision 'value for money'?

In AN 90 we are providing high-end features like touch screen, dual camera, 2.4” Screen Size, loud sound , very effective FM radio , Mp3 and video player in all formats viz. 3GP, AVI , MPEG etc. and battery with long life at a very low cost. These features can justify the quality of AN 90 with the vision 'value for money'. On mere price of Rs.3100/- no phone offers such wide features.

Now, as they say, customer is the king. He has options to seek maximum features at lowest prices. How Airnet AN 90 will be able to attract them?

The most important factor is quality and we are providing the best quality at a low price.

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