Editorials

by Rajen Kumar

No Escaping Social Media

Running a magazine concentrating on issues of small and medium enterprises and managing with limited resources is a like living life on the edge. In this rush of meeting deadlines,...

Special Reports

Apr 2012

EMRC, Brussels Associates with SME WORLD as its New Media Partner

EMRC has promoted business partnerships with the developing world and has organised dozens of business forums in key decision-making cities, such as Amsterdam, Rome,...

Interviews

Gearing Entrepreneurship with 'The Second Gear'

Rishi Sonwal
Aug 2010

It is estimated that there are 26 million enterprises in India. But the actual figures may be much more. The total registered units are mere 1.5 million (only 6 per cent). Also the share of micro enterprises is very high in the whole club of enterprises.

At the same time micro entrepreneurs in India are the most vulnerable lot. They face a variety of problems like finance, manpower, marketing, technology, etc. Though there are a number of services and schemes being offered by the government agencies for their square growth the state these enterprises remain stagnant for various reasons as they lack on numerous dimensions.

At larger extent, micro entrepreneurs also lack the required approach and a vision for their businesses. More often than not, micro enterprises are run traditionally and their growth remains a far cry. Lack of awareness is one reason. Such enterprises are often found wanting in will and the resources. It is found that even the educated entrepreneurs are not so willing to implement the popular, effective methodologies for lack of risk taking attitude. The complex nature of the management tactics is one chief reason.

But G. K. Pramod, populatly known as GK is a well-known motivator for MSMEs. He has written a well-researched document titled 'The Second Gear' which provides hands on experience of the implementation of the various techniques being used by the large corporate on Micro entrepreneurs. The author has very well elaborated how the micro entrepreneurs can draw their growth strategy and business plan for the sustainable growth.

G. K. Pramod in a conversation with SME WORLD reveals the working of 'The Second Gear' -

„Ï What was the strategy behind scribing 'the second gear'?

Actually, in 2003 I got a chance to work on project of an institution called RUDSETI (Rural Development and Self Employment Training Institute). The project was basically to understand the business strategies being adopted by the micro entrepreneurs. During the course, I understood their strategies and the pain points in their business plans. There were many micro entrepreneurs who were not able to manage the growth. Some of the entrepreneurs, I found, were not even understand the need of promising business plan. I also met some entrepreneurs who were managing high growth rate. I talked to them, but I was disappointed that their conception towards the business growth was limited to live luxurious life, buying costly cars, hiring more and more staff, etc. Nothing I found, that make me understand that they had a good business plan.

I felt the vacuum of suitable business strategies and growth plans among the micro entrepreneurs. I decided to work for the upliftment of the micro entrepreneurs. I met many entrepreneurs having different kind of businesses and mindsets. I tried to convince them the power of a promising business plan and its importance at the same time. Many of them adopted the sutra for the continuous growth and business plans. Based on their experiences and growth so far, I wrote 'the second gear' with the objective to provide the hands on experience and knowledge about the importance of the business plan. That is why I have given a tagline to the title of the book as 'Strategizing Business Growth Plan for Micro Entrepreneurs'.

To read full article please subscribe SME WORLD

2 Comments >>

Rajesh T.S.

12 Nov 2010 (09:30:30)

I am running a partnership firm and planning to go for manufacturing. Please contact us sir.

Srinivasa Prasad.S

30 Oct 2010 (05:12:03)

hello sir, i listen the program in radio station, i came to know all the things about your thought and implements. I want to contact you for my future. So please send your contact detail to my email id my email id is srinivasprasad_1984@yahoo.co.in, Sir i am waiting for your reply. thanks and regards srinivasa

Our Achievements

Winner of appreciation award for promoting SMEs in India.
1st ever Indian magazine to penetrate tier II, III cities & the rural belt.
Industry Partnerships include CII, FICCI, ASSOCHAM, PHDCC, AIMA, ITPO, SME Network, Federation of Indian Micro Small Enterprises (FISME)
Official Magazine Partners for several national & international MSME events.

The Last Word

More Learned than Educated, You were!

I was speechless. Rather hesitatingly I asked him, “So, what have you decided, Sominder ?” His reply was curt and candid, “I have told the doctors that I don’t want to live life as dumb. Only...

You can also write for SME WORLD

We are looking for writers and experts to contribute original stories and articles. Send an email to smeworld@gmail.com with your story idea and lets get talking.

Some of our valued contributors are...