Editorials

by Rajen Kumar

No Escaping Social Media

Running a magazine concentrating on issues of small and medium enterprises and managing with limited resources is a like living life on the edge. In this rush of meeting deadlines,...

Special Reports

Apr 2012

EMRC, Brussels Associates with SME WORLD as its New Media Partner

EMRC has promoted business partnerships with the developing world and has organised dozens of business forums in key decision-making cities, such as Amsterdam, Rome,...

Interviews

Penning a Success Story: Indian Pen Industry Poised for 10% Growth

SME WORLD Bureau
Apr 2011

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Deepak Jalan, Managing Director, Linc Pen & Plastics took over the reins of his family business of writing instruments in 1985 when the Linc brand was worth only Rs 5 crore. Today, Linc is one of the top 3 players in the organized writing instrument industry, which is pegged at about Rs.1600 crore and commands a market share of about 10% in the organized writing instrument space.

Founded by its Chairman S.M. Jalan in the mid-1970s, Linc has since established itself as one of the market leaders in the Writing Instrument Industry of India.

When Deepak joined the business in the midst of great challenges as the industry was small and utterly unrecognized. Initially hesitant to join the business, Deepak envisioned a great future for the industry in India and went about with his passion carrying an urge to get the industry and the sector recognized. His aggressive approach and relentless efforts bore fruits. His endeavours led to both the growth of Linc Pen and the Pen Industry as a whole.

The Trigger Point

“The first trigger point of our turnaround was the partnership with Japan's Mitsubishi Pencil Co in 1992. This was an exclusive marketing tie up for the Indian Market. This was followed by a successful IPO in 1995 when the turnover was just Rs 20 crore”, recalls Deepak quite nostalgically.

Linc Pen has clocked a turnover of Rs.225 crores in 2009-10 and should be closing around Rs.250 crores in 2010-2011. Linc Pen boasts of an excellent distribution network across the length and breadth of the country with a presence in every state and over 2282 stockists. It has a capacity to manufacture 2 million pens per day and state of the art manufacturing facility in West Bengal in Serakole & Falta SEZ. Linc Pen also exports to markets such as USA, UK, South East Asia, Bangladesh, Nepal & Middle East.

Linc's real growth took place in the last decade when they decided to go national. The company aspires to become Rs.500 crores enterprisre by 2012.

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