Small and medium enterprises sector in India has tremendous potential. This sector is rising and hold a great promise. Contribution of the sector to the economy is enormous when we talk about the creating employment for youth of the world's youngest country. Currently this sector employs more than 80 per cent of the total working capital in India.

On the other side a serious concern is also rising in the sector which is related to creating employment in the sector in tune with the rising number of employable manpower in the country. The training being given to the students is more oriented to getting the job andnot that motivatesthem towards entrepreneurship. However, entrepren-eurship is the only option to use the current human resource potentially.

 

Encouraging entrepreneurship is a key issue in the present competitive business scenario especially when jobs are few and the seekers are many. How can we do it?

Entrepreneurship is one of the key elements to create a healthy business ecosystem. Creating a climate that promotes entrepreneurship is critical for economic growth and development. Even though the entrepreneurial trend is quite favourable as seen in the Indian context, there are certain factors that create bottlenecks in giving it a push. Policymakers need to support business-friendly policies and help create required infrastructure that act as an enabler for budding entrepreneurs. Besides this, the absence of easily available credit facilities discourages promising entrepreneurs from taking up entrepreneurship. Banks, financial institutions / investors need to offer products and services that further provide growth opportunities to the upcoming entrepreneurs. Moreover, when entrepreneurs undertake innovative ventures, it will create new jobs and this will lessen the divide between jobs and job seekers. Hence, entrepreneurship can be seen as the solution to the problem.

E-commerce has literally revolutionized the way marketing is done all over the world. In India, e-commerce has yet to make headway as internet penetration is not high. Kindly explain IndiaMART.com's endeavours to spread awareness about online marketing?

We understand the Internet penetration is low in India but the scenario is changing with an upsurge in the number of online users in recent times. This bodes a good sign for the online industry. IndiaMART.com is one of the most successful B2B e-commerce enablers that provides access to new markets and new buyers to SMEs. On IndiaMART.com, SMEs not only have the option to market themselves free, but also keep themselves updated of current happenings in other industries as well.

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