Editorials
by Rajen Kumar
No Escaping Social Media
Running a magazine concentrating on issues of small and medium enterprises and managing with limited resources is a like living life on the edge. In this rush of meeting deadlines,...
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Special Reports
Apr 2012EMRC, Brussels Associates with SME WORLD as its New Media Partner
EMRC has promoted business partnerships with the developing world and has organised dozens of business forums in key decision-making cities, such as Amsterdam, Rome,...
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Interviews
Serving the Pained and the Poor: The Florence Nightingale of Indian Dentistry
May 2011
The large number of students, researchers and doctors who seek her guidance, is something to admire. Never tired, never annoyed and ever willing to help is a hallmark of this doctor, who stands tall in the profession.
Many of the patients who come to Dr Gupta are poor or not so well off, with all the cultural traits that go with them in the sense of poor communication skills to get treated at this modern dental hospital. Sometimes they take a long time to communicate, sometimes they do not convey properly their problem, but with my long or brief association with Dr Gupta, I have never ever seen her lose her cool. She listens to them as if time was of no consequence, but the patient is primordial.
Holistic Understanding
These are traits not acquired from textbooks, nor passed on by seniors, but these are what is inherent in one's nature or culture. It indeed is a remarkable contrast to the haughty attitude of bureaucrats, corporate executives, top notch professionals, Ministers, doctors themselves and what have you. It is difficult to explain such traits, but they have something to do with the passion that one has for one's profession and the manner in which one has nurtured it. The confidence is all too apparent, and the holistic understanding of the medical issues involved is perhaps the need of the hour. A country where merit is not too common, nor revered, nor often rewarded, these are people who couldn't care less for anything.

A graduate and post graduate from Governmental Dental College, Ahmedabad, Dr Gupta has also an MBA degree from Delhi University in Health Administration. She is also a Commonwealth Fellow from King's College, London, for the study of oral and pre-oral cancers. Dr Gupta is on a mission mode job out to create awareness about such cancers and the terrible dangers of tobacco chewing, an issue close to the agenda of the World Health Organisation.

Our Achievements
- Winner of appreciation award for promoting SMEs in India.
- 1st ever Indian magazine to penetrate tier II, III cities & the rural belt.
- Industry Partnerships include CII, FICCI, ASSOCHAM, PHDCC, AIMA, ITPO, SME Network, Federation of Indian Micro Small Enterprises (FISME)
- Official Magazine Partners for several national & international MSME events.
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The Last Word
More Learned than Educated, You were!
I was speechless. Rather hesitatingly I asked him, “So, what have you decided, Sominder ?” His reply was curt and candid, “I have told the doctors that I don’t want to live life as dumb. Only...
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