It's Marketing War: SMEs Better Brace Up Now

In the new economic order, multinationals and large companies are entering in every sphere of industry with a great speed. MNCs from developed countries are increasingly opening subsidiaries in developing economies like India, which is now home to emerging global players. They are not here to be contended with the metros and tier-I cities in India, but are making inroads into the smaller towns also.

They are in a spree to take over every potential local market with well drawn business development plan and marketing strategy, supported with huge resources and manpower.

On the other side, economic liberalization has changed the market paradigm for Small and Medium Enterprises (SMEs) in India. Consumer durables constitute an important segment of the manufacturing sector. Prior to liberalization of the economy, consumer durables sector in India was restricted to a handful of domestic players who had a combined market share of 90%. With liberalization a spate of foreign players has come to operate in India. Most of them are strengthening their presence in India, expanding their reach to Tier 2 & 3 markets with some of them setting up production facilities in India as well.

The consumer goods segment in particular has undergone a sea change with overseas goods and global brands flooding the markets. While the threat of Chinese invasion on the Indian market is strong, Indian SMEs producing consumer goods, small tools and machinery may have reasons to worry. Products like torch lights, pens, umbrellas, apparels, toys, locks & electronics have become competitive in the Indian market. In India there are certain sectors invariably dominated by SMEs and these SMEs have been contributing significantly to the economy. Auto components, chemicals, engineering goods, food and agro products, sports goods, pharmaceuticals, gems and jewelry, IT and IT enabled services, leather and leather products, plastic goods and textiles are some of the prominent sectors, principally dominated by the SMEs. However, there is a huge potential of SMEs in the retail sector.

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Our Achievements

• Winner of appreciation award for promoting SMEs in India.
• 1st ever Indian magazine to penetrate tier II, III cities & the rural belt.
• Industry Partnerships include CII, FICCI, ASSOCHAM, PHDCC, AIMA, ITPO, SME Network, Federation of Indian Micro Small Enterprises (FISME)
• Official Magazine Partners for several national & international MSME events.

The Last Word

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