The Marketing plays a vital role in the success of fulfilling business goals and vision. With the invent of technology, proliferation of internet and spread of social media, the function of marketing has changed rapidly in the last two decades. In the 80's, consumer marketing largely operated on mass marketing principles and primarily concerned itself with how to build the best sales force. In those days, marketers were more concerned about product features and quality, prices, distribution channels and advertising. On the contrary today's marketers have to address a lot of issues other than product features and quality. In this era, market place is enormously more complex, more competitive and more demanding. Major strides in technology have eliminated geographical boundaries. Products are launched at an astonishing pace and available worldwide in a short time. Evolution of new distribution channels like Malls, Franchisee, Online business and Multilevel Marketing are forcing marketers to think in most innovative manners to address requirement of customers. Customer is in true sense, is king in this era. The term “Customer Delight” is the new marketing mantra for the today's marketers.

 

 

Selling or Marketing – is there a difference? Both ostensibly just mean the exchange of a product or service for payment. Right?

 

Wrong, In a simple term, Marketing is about gaining relationships, spreading expertise and maintaining credibility; while selling is about making money.

 

In a broad manner, there are five major differences between selling and Marketing:

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