Networking has become an essential aspect for SME's to thrive in today's highly competitive international market. With numerous players in the market there is fierce competition between small and medium enterprises (SMEs) to generate business. Surprisingly even today in the era of Information Communication and Technology where internet plays a very crucial role in each and every business, many companies still fail to realize how important email communications are for business. Gone are the days when we used to send letters via our traditional postal offices which used to either get lost in the transits or reach us in weeks or way late. As more and more people have started the use email for business communications, which stresses the importance of knowing proper email etiquette, it becomes more imperative to understand the importance of following certain rules when writing a business letter, but they often forget these rules when composing an email message

I believe we all still remember our old school days when our English teacher taught us how to write a letter, different types of letters, how to write memos, etc, and we used to wonder why we need to follow these basic thumb rules and formats of writing a letter. As I grew up and became a part of the corporate world, I realize the importance and I wish I could still learn more precisely on the Do's and Don'ts. With the times changing rapidly every nano second, with more and more people having started realizing the importance of ICT, realizing the importance of saving nature by making workplaces paperless or using minimum paper as far as possible, we have moved to writing emails due to various advantages; quick communication, ease of use, cost effective, better clarity and visibility (due to handwriting), faster decision making, and so on and so forth. Email has the advantage of being delivered into the recipient's mailbox for them to read and reply to at their convenience, but without the lengthy time delay involved with 'snail mail'. Email also has the advantage of being quick and easy. It doesn't oblige the sender to engage in small-talk with the recipient, as telephones do. In an increasingly busy world, email allows the same message to be conveyed in a minute or two without implied rudeness.

An email also acts as a well dressed, personable, well spoken salesperson of your company, which talks about the products / services of your company. The impression your email message gives your customer will make a lot of difference to your sale. It will determine whether you acquire a customer or disinterest your customer who'll delete your email without a second thought. Learning proper email etiquette can help you be persuasive and inoffensive which can also increase your chances of writing business winning email messages by sticking to these basic rules.

Below are some basic tips which one should follow while writing an email;

1. Think of an Appropriate Subject: Select a title for your email that reflects its content. If you want to convey important information, make your subject as detailed and specific as possible.

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