The BBB Model of Entrepreneurship

Whatever business you are into- manufacturing, services, consulting, publishing and whatever the size of the business- medium, small, tiny, you have to keep one thing in mind. That is value. Value in every sense of the term! From creating value to delivering value to obtaining value, for a successful enterprise- of any type and size- value should be the sole (and soul) mantra.

Creating value means you've to create quality- in the enterprise, business, products, services. Delivering value would again, to a large extent mean delivering quality, but would also entail on-time delivery, proper specification etc. Obtaining value is all about creating value in the customers who graduate into clients and will happen only when huge value has been created in the relationship between you, your enterprise and the customer. That means, to obtain value from your business, you have to first create long-lasting relationships with your customer, but even before that, with your partners, employees and other people who contribute to your enterprise regularly and form the soul of not only your business but also your success.  

Another aspect of value is valuing. Value your time, creativity and contribution- definitely, but more than that you have to value others' time, creativity & contribution. There are no free lunches in life. If you want returns for your inputs, you need to return others' favours, pay them for their contributions to your business. Because, what you do as the owner of your enterprise, is for “your” own-self, but what others do for “your” business is for “you” and not themselves. You have to appreciate others' value. You shouldn't exploit someone's goodness beyond a certain limit, because if you do, the relationship will not last long. For a true entrepreneur who really wants to succeed and make it big, you need to build long-lasting relationships with certain core people, whose contribution to your business is crucial and vital.

You can please people by sweet talk and get your work done a couple of times, you can even get them to do it free a few times, but there will come a time when they feel they're not being valued for their work, are being exploited and used and they'll leave you. You may again find new ones but if you don't value their contribution, they too will leave. You can either retain good people or keep looking for new ones every day.

The equation is very clear. If you don't value others, you will lose your value and your business's value too in the market. For, as they say- “you can fool some people for some time, some people for all time, you can even fool all people for some time, but, you cannot fool ALL people for ALL time”.      

Here I'd like to bring to light a successful model of entrepreneurship for you all. I'd call it the BBB model.   

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The Last Word

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