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Export Potential of Herbal and Medicinal Plants in India
Nov 2010
India's Export Performance of Medicinal Plants Since 1991
Despite tremendous advances in modern science, the interest in alternative modes of treatment is rising in the western countries towards herbal products. India and China are two of the largest countries in Asia, which have the richest arrays of registered and relatively well-known medicinal plants. India is still lagging behind in exports of herbal medicines in the world as shown in the graph below. World over China commands the supreme position in export trade in medicinal herbs. Today, one fourth of the world population depends on traditional medicines. India's share in medicinal plant export in global trade is very low about 8.13% as against 28% of China.

The trend growth rate of India from the year 1991 to 2002 shows 4.95% growth of world export value of medicinal plants. Similarly the trend growth rate of China from 1991-2002 is 7.38%.
Market Demand and Scope of Trade Related to Herbal and Medicinal Plants in India
India is a land to about 17,000 species of higher plants, out of which 7500 are known for their therapeutic uses. Ayurveda, has alone reported approximately 2000 medicinal plant species, followed by Siddha and Unani. The Charak Samhita, an ancient written document with rich literature regarding herbal therapy, production of around 340 herbal drugs and their indigenous uses for curing various ailments and diseases. According to a study (Kate 1999), 18% of the world's top 150 prescription drugs are derived from plant sources. The demand for medicinal plant-based raw materials is growing at the rate of 15 to 25% annually worldwide. Global market size for herbal and medicinal plants is estimated at US$ 60 billion and is projected to reach US$ 5 trillion by 2050 (source WHO 2003). About 75% to 80% of the total exports of crude drugs come from India.
India dominates the world market in production and export of Psyllium husk and seeds. India exports 80% of the psyllium available in the world market. The United States is the world's largest importer of psyllium "husk" with over 60% of total imports going to pharmaceutical firms. Metamucil, is India's single largest customer.
Due to awareness about Isabgol, demand is pouring in from Malaysia, Australia, Thailand, Germany, Japan, Pakistan, Spain and UK. India is also a leading producer of menthol and now dominates 70% of the world market. Other Medicinal plants that have established export demand include senna leaves & pods, sandalwood chips, Jojoba seeds, aloe, pyrethrum, basil, neem, chirayata etc. Recent market trends indicate that the export market in India is growing faster than the domestic market. India is also one of the major exporters of crude drugs mainly to the six developed countries-USA, Germany, France, Switzerland, UK and Japan. After making the presence felt in the US and EU, Indian traditional medicinal plants will now venture into new territories namely — Australia and New Zealand.
The government of India has also initiated several schemes for encouraging cultivation and promotion of herbals across India. Some commercially important Medicinal Plants are:- Amla, Chirata, Kalmegh, Safed Musali, Ashok, Daruhaldi, Kokum, Sarpgandha, Ashwagandha, Giloe, Kuth, Senna, Atees, Gudmar Kutki, Shatavari, Bael, Guggal, Makoy, Tulsi, Bhumi, Amlaki, Isabgol, Mulethi, Vai Vidang, Brahmi, Jatamansi, Patharchur (Coleus), Vatsnabh, Chandan, Kalihari, Pippal, etc.
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