Easing Communication: Anywhere, Anytime Information Sharing with Nokia Tej

As per the estimates, with 35 million enterprises, India has the second largest concentration of Micro, Small and Medium enterprises globally. These MSMEs are seeing increased business opportunities driven by a growing domestic market and the country emerging as a sourcing hub for large MNCs. The growth is however, mired in some unique challenges including lack of IT infrastructure or investment capability and highly fragmented retail supply chain in industrial clusters.

 

Nokia Tej, a unique mobile productivity service, leverages the fact that mobile penetration in the country is much higher than IT penetration and therefore uses the mobile device as the medium to deliver service. Nokia Tej is targeted at companies operating in a heterogeneous, network-based environment particularly those with complex and lengthy supply chains. With Nokia Tej, companies can provide their business partner relevant information anywhere, anytime – without investing in expensive and cumbersome IT systems.

CavinKare, leading name in the personal care segment based out of Chennai, implemented Nokia Tej in March 2010 to automate its distribution audit process. The implementation was piloted in Tamil Nadu followed by a pan-India rollout two months later. Nokia Tej was customized to work seamlessly for the audit team.

 

The Case Study

 

CavinKare has the employee strength of 1520 and an all India network of 1300 stockists catering to approximately 25 lakh outlets nationally. The company has formed an internal team to carry on CavinKare retailer community on a daily basis. Since the information is captured manually, a lot of precious time is lost in information transfer. Also, since the auditor has to go into rural areas, internet access to upload the information into the central system is a challenge.

 

Tej has significantly increased productivity of the audit team. The 2 – 2.5 hours spent on keying in data is now being redeployed towards more productive activities. The audit team members now enter data on a real time basis, while on the move. Also, data now reaches the headquarters on a real time basis instead of the typical 24 hour delay when the process was manual. The 150 member sales team at CavinKare, now have the option of accessing this information and make decisions on a real time basis.

Chand Malu, Business Head, Nokia Tej in an interaction with SME WORLD devulged  information about the advantages of Nokia Tej for SMEs. He also shared the case study of the CavinKare which successfully implemented it.

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