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by Rajen Kumar
No Escaping Social Media
Running a magazine concentrating on issues of small and medium enterprises and managing with limited resources is a like living life on the edge. In this rush of meeting deadlines,...
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Apr 2012EMRC, Brussels Associates with SME WORLD as its New Media Partner
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Technology
BigRock Offers Dot com Websites at Rs. 499
SME WORLD Bureau
Dec 2011
Dec 2011
According to Forrester, an analyst company, the global online population is expected to hit 2.2 billion by 2013 and Asia will continue to be the biggest internet growth engine. India is projected to have upwards of 250 million Internet users by 2014. . However, the total number of domains registered in India is only about 3.5 million versus the 220 million domains registered worldwide.
BigRock unveiled a complete dot com website-in-a-box' package for small businesses, professionals, and individuals. This complete website package includes a premium .com domain name, email hosting, and web hosting integrated with an easy-to-use interactive website builder. The package has everything needed for a small business to get their own .com website set up in a few easy steps. The entire package costs only Rs. 499 for a .com website and Rs. 399 for a .net website, making it easy and affordable for anyone to get their website setup immediately.“While India's internet user base and digital businesses are on a rise, it is vital that they have immediate access to platforms that help them instantly with the basics of setting up a business online. In line with this, we continue to provide our customers great prices, quality support, and rock solid products” said Bhavin Turakhia, Founder, BigRock. “Since the launch of BigRock early this year, we continue to grow organically and have successfully expanded our customer base by over 2000%. In keeping with our vision, we want everyone who is considering a domain name, website, or hosting to come to us at BigRock.”
To promote this offer, BigRock has launched its new integrated advertising campaign with the tagline “Got a Business? Get a website” to drive home the message that every business needs a website. BigRock had earlier announced a Rs. 10 Cr. advertising budget for this year. BigRock ran a highly acclaimed TV campaign earlier this year, which won an Abby for its ad creatives and was recently nominated for Best Internet Business at the World Brand Congress.
Created by Ideas@work the new TVCs continue with the earlier communication strategy through the depiction of unusual businesses: an agency to rent cheerleaders, a budget wedding planner, and a chest hair stylist. The earlier commercials like 'Savitri Bai maid training institute' went viral on social media. The current campaign will likewise be supported by aggressive online and social media advertising as well as contests and giveaways.
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