Editorials

by Rajen Kumar

No Escaping Social Media

Running a magazine concentrating on issues of small and medium enterprises and managing with limited resources is a like living life on the edge. In this rush of meeting deadlines,...

Special Reports

Apr 2012

EMRC, Brussels Associates with SME WORLD as its New Media Partner

EMRC has promoted business partnerships with the developing world and has organised dozens of business forums in key decision-making cities, such as Amsterdam, Rome,...

Technology

'Cloud Computing' Natural for SMEs' - - 'Partha' S. Parthasarathy

Rishi Sonwal
Jan 2011

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Post recession era witnessed many new trends that have emerged in Indian business sphere. One such trend is targeting the bottom of the pyramid. Be it any social move or business campaign, the focus is now on the end users or the consumers. Almost all the consumer companies are now targeting the lower middle class consumers both in urban as well as in rural areas. The fact appears true when we see expensive items available in mere five or even lesser price pack.

There is a whole gamut of business consumers which are also termed as entrepreneurs. Many business to business related companies which offer their products or services to small companies are also looking at the business consumers in smaller enterprises even in smal towns and rural areas.

The scandal recently unearthed was the IPO of a famous finance company which blatantly used the huge market 'at the bottom of the pyramid'. This segment is now being targeted by almost all the large companies and even by many startups. When it comes to business consumers i.e. SMEs, the situation holds a great untapped potential.

Enterprise Advancements

Many Information Technologies (IT) companies and IT enabled services providers are adding SMEs into their priority sales programmes. They are launching various solutions keeping in mind the specific requirements of the SMEs and their affordability. Enterprise Resource Planning (ERP) related solutions are being launched every day by many information or management solution providers.

Another technological advancement that is getting popularity is cloud computing. Cloud computing is Internet-based computing, whereby shared servers provide resources, software, and data to computers and other devices on demand, as with the electricity grid. Cloud computing is a natural evolution of the widespread adoption of virtualization, service-oriented architecture and utility computing. Details are abstracted from consumers, who no longer need to have expertise to operate or to control over, the technology infrastructure "in the cloud" that supports them.

But a perception is also originating in the market that most such solutions that are available in the market are either too complex in its function to be easily operated by SMEs or too costly for them to afford. Also many SMEs prevent themselves to adopt such solutions because they feel more comfortable to work within their domain and in a traditional way they for a long time. So, it is very tough to motivate them to adopt such solutions which can ultimately boost their enterprises' working.

SME WORLD tried to find out more on information and management solution provider companies which have a technical edge for providing solutions for SMEs; their solutions are not too costly or too complex to adopt; and above all their usefulness for the SMEs.

NuStreet Technologies – A Cloudware Applications Company

We find the offerings of NuStreet Technologies more suitable to requirement of the SMEs. NuStreet is a 'cloudware' company, focused on providing simple software applications on the cloud that help a small business owner stay on top of his/her business, anytime, anywhere.

NuStreet provides many cloud based solutions that could be very useful for SMEs. NuStreet builds these applications collaboratively with an expert from each specific microvertical cluster - applications designed to be relevant, quick to implement, easy to use and that cause minimum disruption to existing work practices. The applications have been specially designed to be highly intuitive and friendly, for easy use by a busy business owner who is constantly on the move.

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