Editorials
by Rajen Kumar
No Escaping Social Media
Running a magazine concentrating on issues of small and medium enterprises and managing with limited resources is a like living life on the edge. In this rush of meeting deadlines,...
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Special Reports
Apr 2012EMRC, Brussels Associates with SME WORLD as its New Media Partner
EMRC has promoted business partnerships with the developing world and has organised dozens of business forums in key decision-making cities, such as Amsterdam, Rome,...
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Technology
Protection for Your Smartphones
Apr 2011
Losing data, losing your temper
As annoying as it is to lose their mobile phones, 77 percent of victims considered the loss of contact information the worst part of the experience and also a huge inconvenience. In fact, Indian women would rather get a root canal and the men would rather drink stale milk than lose their mobile phones, the survey revealed. It is therefore not surprising that 'anger' was the single most dominant feeling expressed by victims of mobile theft.
Of the affected Indians, one in two was concerned about the exposure or loss of private information, with a whopping 74% noting that they could neither remotely lock nor wipe the phone's memory after it was lost or stolen. This could account for 82 percent finding the process of resolving the situation difficult and 90 percent finding the experience stressful.
Not surprisingly, more than half of the victims said that they were willing to pay a ransom (an average of Rs. 3,692) to resolve the situation. However, in reality victims end up paying nearly three times that amount (an average of Rs. 9,957) to resolve the situation. Despite this almost 3 in 10 Indians said that the situation was never resolved and in cases where it was resolved, 12% said that it took more than a week.
Getting help is not entirely straightforward either; despite high levels of inconvenience, adults feel that only a limited number of resources are available to help in such occasions. For most Indians, mobile providers are the main source of contact, followed by family and friends.

Our Achievements
- Winner of appreciation award for promoting SMEs in India.
- 1st ever Indian magazine to penetrate tier II, III cities & the rural belt.
- Industry Partnerships include CII, FICCI, ASSOCHAM, PHDCC, AIMA, ITPO, SME Network, Federation of Indian Micro Small Enterprises (FISME)
- Official Magazine Partners for several national & international MSME events.
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The Last Word
More Learned than Educated, You were!
I was speechless. Rather hesitatingly I asked him, “So, what have you decided, Sominder ?” His reply was curt and candid, “I have told the doctors that I don’t want to live life as dumb. Only...
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