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Print Pack sign photo Expo 2011: Xerox Demonstrates Applications for Commercial Printers in North East

SME WORLD Bureau
May 2011

To strengthen its foothold in North East region, Xerox India showcased a range of short run, trans-promotional, specialty imaging, security printing applications for the commercial print market at Print Pack sign photo Expo 2011, a Four day print expo at Guwahati.

Xerox showcased its latest range of digital and office printers with innovative through live demonstrations of its portfolio of colour products from office to production range, the event created awareness about the benefits of digital printing and educated partners on Xerox products and solutions.

Xerox also showcased a range of ‘On Demand Printing’ and various other applications on its Black and White and Color machines including Xerox Colour 550 printer, Xerox 4112, Xerox wide format 7142, 7425 & Xerox Wide format - 6605 solution. It demonstrated how digital printers can increase business productivity and explore new revenue opportunities on the showcased models.

This is the first time that a Print expo took place in the North East region on such a large scale. The showcase was primarily targeted to make the commercial print segment aware of the growing digital print market and the opportunity lying ahead. Xerox has kick started this journey and looking to tap Print-on-demand, Short run applications and book publishing market in the region.

Speaking at Print Pack in Guwahati, Arvind Chabra, Regional Head, North & East, Value Segment, Xerox India said: "Our participation at Print Pack 2011 was a great opportunity for us to further expand our customer base and educate them on commercial printing capabilities. We received an elating response from all our customers and a comment that resounded was “Xerox is back in a Big Way, let us go with original Xerox Service and Products”. Looking at this response, we want to strengthen our equity by providing quality short run and on demand printing within the best turnaround time. The equipments we showcased at the event highlighted the versatility, scalability and performance that is perfect for commercial printing environments. Xerox will continue to provide the best in class pre and post sales support to its customers in this region”

Expressing their delight at the expo, “S P Enterprises said: “By showcasing its products and solutions at Print Pack 2011, Guwahati, Xerox has reinforced its commitment for the North East market. Seeing this, we feel elated that we’d made the best decision to buy the Xerox 550 last month.”

Adding to this, A P Trading Company, said: “We are delighted that Xerox has made a strong entrance in our market backed by superlative equipments. We are convinced that now we would only be buying Xerox’s products to improve our business efficiency.”

Samir Kr Das, a potential Xerox customer from Das Photostat added: “We have been associated with Xerox for many years now. Looking at their strong portfolio at the Print Pack 2011, Guwahati we would be buying the Xerox 550/ 4112.”

Chabra added, “As part of our pan India expansion plan for the year, we are looking at making deeper inroads and reach out to the commercial printing community in North East. The tremendous growth of the print on demand industry in addition to short runs forms the foundation for this business opportunity. Despite our leadership in the digital printing market, the strategy is to pull further and grow in this and make customers realize the business efficacy of print on demand and short runs to remain competitive today."

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