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Update Your Customers with Intuit GoConnect

Rishi Sonwal
Dec 2010

A customer who instills total faith in your organisation is bound to feel 'isolated' or 'left out' when he is not directly informed of the development or up-gradation in the services or products he is using. A customer is like your capital and has every right to all developmental changes in the products and services.

This information deficit can now be made up and you can stay in touch with your customers and make them well-informed of all developments. You can adopt various tools or solutions which enable you to stay in touch with your customers in smart ways that are available in the market. These solutions are termed as Customer Relation Management (CRM) tools.

Intuit GoConnect

Understanding such problems and with objectives to enable the SMEs to stay in touch with their customers, Nokia, a leader of telecom, and Intuit Inc., a leading provider of business and financial management solutions, launched a very innovative service – Intuit GoConnect, a the unique service that can help small businesses strengthen relationships with customers and increase repeat traffic to their business.

Aimed at the millions of Indian micro and small businesses with less than ten employees, Intuit GoConnect makes it easy for users to create personalized messages that resonate with their customers, from a special offer for their birthday to a note to let them know their order has arrived. More effective, less costly and easier to use than alternative manual methods, GoConnect helps micro and small businesses differentiate themselves from the competition through relevant and timely communication.

Intuit GoConnect is a subscription service that works via mobile phone and the Web. The service is available through Nokia Priority Dealers as well as www.intuit.in/goconnect. A six month subscription for Intuit GoConnect costs Rs. 2400 and includes 10,000 SMSs. A year's subscription costs Rs. 3600 and includes 20,000 SMSs. GoConnect is initially available for Nokia C3, Nokia C5, Nokia E71, Nokia E72, Nokia E75 & Nokia 2730 handsets, with more being added at the beginning of December.

An Absolute Communication Tool

Highlighting the SMEs scenario in India, Vipul Sabharwal, sales director, Nokia India said, “Our research shows that there are 35 million SMEs in India and their contribution to GDP is 60 per cent. These SMEs accounts for only 30 per cent of total Indian IT-spend. Almost one third of the total SMEs in India do not use IT or communication solutions to drive their business.”

“On the other side more than 90 per cent communication technologies available in the market either too expensive for SMEs or they are efficient enough to handle them properly. The fact is that the access to information technology has been one of the limiting factors for most small businesses especially when they work in a heterogenous network based environment. They often struggle with finding the appropriate service that helps them to effectively reach out to their customers.”

“Intuit GoConnect is an absolute communication tool to enable Indian SMEs to unlock their potential. Intuit is global leader in providing various management solutions and we understand that Intuit GoConnect is going to be very popular among the SMEs who want the relations with their customers deepen,” Vipul added.

A Breakthrough Service

“Intuit GoConnect is a breakthrough service to help small businesses deepen relationships with their customers, leveraging Intuit's expertise in small business solutions and Nokia's expertise in mobile and location based services,” added Antti-Jussi Suominen, general manager, Commerce, Nokia

First in India Globally

Emphasizing about the benefits of Intuit GoConnect, Terry Hicks, Vice President and General Manager, Intuit Global Small Business said, “To address the problems of SMEs in their customer relations management we have launched this unique service. We focus on the unique need of Indian SMEs and we have launched this service in India only.”

“After thousands of hours of observation and research with Indian small businesses, we believe we've created a solution that will help our customers stay ahead of the pack in today's competitive environment.”

“With Intuit GoConnect, we hope to offer them a way to grow through strengthened customer relationships, with targeted communications that increase repeat customer visits. We are thrilled to work with Nokia to bring our respective areas of expertise to offer this revolutionary service.”

Terry informed that the service was started in New Delhi and Chandigarh initially but they had planned to reach across the country by 2011.

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